TORONTO -- Over the years, the Toronto Raptors have heard all about the perceived disadvantages of NBA life north of the border. The complaints have run the gamut -- from the long, snowy winters, to concerns about taxes to the lack of ESPN on cable TV. Instead of playing defence when it comes to perception, the franchise is going on the offensive. The Great White North is embraced and the Ontario capital takes centre stage in the teams new "We The North" campaign, which features a 60-second video that kicks off a massive franchise rebrand over the next two years. "This is the statement we want to make to Canada and I think this is the chip we have, which is were the north and theres no one else," Maple Leaf Sports & Entertainment president Tim Leiweke said Wednesday from New York. "Its just us and everyone looks past us. But were OK with that now." The video is not meant to be an advertisement for a team preparing to make its first playoff appearance in six years. Instead, the franchise wants the spot and the campaign to serve as a foundation for a team revolution. "This is a crusade now," Leiweke said. "This is not just a rally cry, this is, I think, our identity. "I think thats what we like about this is for the next two to three years, this is who we are and this is who we represent and this is who we fight for." The team is still finalizing release plans for other components of the campaign. However, new colours and a new logo will be rolled out "in short order," Leiweke said. Toronto hip-hop artist Drake was "heavily involved" in the inspiration for the spot, and Leiweke said the teams global ambassador was also involved in logo plans and the decision to stick with the Raptors name. "He thinks that the Vince Carter generation, those kids that grew up and got inspired by Vince, these are now the (Anthony) Bennetts of the world and the (Andrew) Wiggins of the world," Leiweke said. "And they relate to the Raptors in a very different way than that Barney dinosaur or Jurassic Park marketing campaign. "Now this is a cultural thing and Drake said, Stick to it and just define your culture and make it you." In the video, clips of the city skyline are mixed with snippets of basketball action from local neighbourhoods and highlights of the Raptors in action. "And far from the east side, miles from the west side, nowhere near the south side, we are the north side," a narrator says in the piece. "A territory all our own. And if that makes us outsiders -- were in." "My favourite shot is the kid bouncing the basketball through the field of ice," Leiweke said. "And its like, Thats it right there. Thats what we want. People dont understand we have a revolution going on in Canada. Were producing great players. Weve got kids inspired that are playing the sport in record numbers. We have the highest growth level in North America. "We are a team that suddenly people are rallying around and are excited about. And by the way, all of our guys love playing for Canada and were it. Weve got 35 million people. No one has 35 million people in their marketplace." It has been a remarkable rebound season for a franchise that has been hamstrung by mediocrity. Toronto opened the current campaign with a poor 6-12 record but things turned around last December after Rudy Gay was dealt to Sacramento in a seven-player trade. The Raptors were energized by the move and have been one of the strongest teams in the Eastern Conference since. Toronto recently clinched the Atlantic Division title and took a 48-33 record into the regular-season finale Wednesday night in New York. The Raptors turnaround has been a pleasant surprise in a city where post-season action in any of the major sports is a rarity. Fans are still stinging from the Toronto Maple Leafs late-season collapse that cost them a playoff spot this year. The NHL club has made the post-season just once in the last decade. Down the road at Rogers Centre, it has been over 20 years since the Toronto Blue Jays last made the playoffs. The Blue Jays are coming off a last-place finish in the American League East division and are not expected to contend this year. The Raptors will take a page from the hockey teams playbook by hosting a "Party in the Square" in Maple Leaf Square outside Air Canada Centre for playoff games this spring. It was a hotspot last year during the Maple Leafs first-round playoff series with the Boston Bruins. Ticket demand also appears to be quite high for Canadas lone NBA team. Torontos average playoff ticket price is $125. However, a recent Forbes website report said the Raptors have the highest average playoff ticket price ($370.62) on the secondary market. "To me its less about what people are paying on the secondary (market) and more about we have a greater demand for NBA playoff tickets than any market today in the NBA," Leiweke said. "So out of those 16 markets, right now Toronto is the hot ticket. I think that bodes well." Toronto has reached the NBA playoffs on five previous occasions, the most recent being a first-round loss to the Orlando Magic in 2008. The Raptors lone series victory came in 2001 when they beat the New York Knicks before falling to the Philadelphia 76ers in the second round. Myles Turner Jersey . The Montreal Alouettes announced Tuesday that they have acquired the return specialist from Calgary, as well as the Stampeders fifth-round draft pick in the 2014 CFL Canadian Draft. Doug McDermott Jersey . Rob Klinkhammer and Mikkel Boedker scored 63 seconds apart in the first period for the Coyotes, who handed the Kings their third straight loss and took over sole possession of eighth place in the Western Conference. 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The tour announced a year ago that Singh would be suspended for saying in a Sports Illustrated story that he took deer antler spray, which was believed to contain the banned substance IGF-1.Philadelphia, PA (SportsNetwork.com) - Tony Wrotens go-ahead layup with 9.9 seconds remaining gave the Philadelphia 76ers their first home win of the season, a 95-92 victory over the Cleveland Cavaliers on Monday. The game was overshadowed by trade rumors involving Cavaliers guard Dion Waiters, who didnt suit up Monday. Those rumors became reality after the game, as Cleveland dealt Waiters to Oklahoma City in a three-team deal while acquiring guards J.R. Smith and Iman Shumpert from the New York Knicks. Center Alex Kirk and forward Lou Amundson also sat out and were sent to the Knicks, with the Cavs also getting a protected 2015 first-round pick from the Thunder in the swap. Wroten ended with 20 points and eight assists for the Sixers, who improved to 1-14 at home. Michael Carter-Williams tallied 18 points, 13 assists and six rebounds in his return to the lineup. It means a lot. Its our first home game win, said Carter-Williams. Were really excited, we really put the pieces together at the end of the game. We came back in the fourth, and we did all of the things we needed to do at the end of the game. Kevin Love had 28 points and 19 boards for the Cavaliers, who have lost five of six. Tristan Thompson and Joe Harris contributed 18 and 16 points, respectively, with Thompson also pulling down nine rebounds. It was tough, but we still felt like we should have won the game, said Love.dddddddddddd We had it under control, we just didnt bury them. We felt like as a team we should have beat them. Trailing 86-76 with 6:07 to play, Philadelphia went on a 12-2 run to tie the game. Wroten tallied the final six points of the spurt, including a floater with 1:59 left to make it 88-88. Love made two free throws and put down a dunk around a Henry Sims jumper to make it 92-90. Wroten made 1-of-2 from the charity stripe to make it a one- point game. The score was the same when Clevelands Matthew Dellavedova missed two free throws with 20.6 seconds remaining. Wroten made a driving layup at the other end to put the Sixers in front. Love was unable to tip-in Dellavedovas missed layup and Philadelphias Robert Covington made two free throws with 0.3 seconds to go. The Cavaliers led 50-37 at the half before building a 17-point lead in the third quarter. Trailing 62-45 midway through the third, the Sixers went on a 10-0 run to pull within seven. Cleveland held a 68-60 edge heading to the fourth. Game Notes The Cavaliers had won three straight against the Sixers ... Sims had 12 points and seven rebounds against his former team ... Carter-Williams missed one game with a shoulder injury ... Philadelphia forward Luc Mbah a Moute sat out with turf toe ... Covington had 16 points. 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